Examlex
Serial processing is used by subjects for _____.
Buyer's Preferences
The individual tastes or desires that influence a consumer's purchasing decisions and the allocation of their budget across various goods and services.
Rational Consumer
An economic concept of a consumer who consistently seeks to maximize utility or satisfaction from goods and services within their budget constraint.
Utility
A measure of satisfaction, usefulness, or value that an individual receives from consuming a good or service.
Level of Satisfaction
The degree to which needs, desires, or expectations are fulfilled or gratified.
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