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Explain the people component of social media information systems (SMIS) with respect to a user and an organization.
Hippocampus
A region of the brain that is associated with memory formation, organization, and storage.
Periaqueductal Gray
A region in the midbrain that plays a critical role in pain modulation, defensive behavior, and several other behavioral and physiological functions.
Inferotemporal Cortex
A region in the temporal lobe of the brain involved in the processing of visual objects, including recognition of complex shapes and patterns.
John Watson
An American psychologist considered one of the founders of behaviorism, emphasizing the importance of observable behavior over internal mental processes.
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