Which of the Following Is a Component of Relationship Management

question 64

Multiple Choice

Which of the following is a component of relationship management?

• A) converting prospects into customers who need to be supported
• B) increasing the value of existing customers by selling them more products
• C) positioning products in the minds of customers through promotional strategies
• D) sending messages to target audiences to attract customer prospects

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Definitions:

Retailer's Cost

The total expense incurred by a retailer to purchase goods for resale, including purchase price, shipping, and handling.

Maintained Markup

Maintained markup refers to the percentage difference between the retail price and the cost of goods sold, maintained over a period for the purpose of covering expenses and achieving profit margins.

Retailer's Cost

The purchase price paid by retailers to obtain products for sale, excluding any additional expenses like shipping or handling.

Markup

The amount added to the cost price of goods to cover overhead and profit; the selling price minus the cost.