List the Problems Associated with Information Silos

question 22

Essay

List the problems associated with information silos.

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Definitions:

Selective Retention

The psychological principle where individuals more likely remember information that is consistent with their beliefs, values, or interests, ignoring contradicting information.

Message Consistency

The practice of ensuring all communications from a brand are uniform, reinforcing the brand's message across different marketing channels.

Stimulus Discrimination

The ability of an individual to distinguish between similar stimuli and respond differently to each.

Selective Comprehension

The process by which individuals interpret information in a manner that is consistent with their pre-existing beliefs, attitudes, and expectations, often leading to biased understanding.