FunText Is a Company That Owns an App Used for Text

question 42

Multiple Choice

FunText is a company that owns an app used for text messaging. It recently offered a six month membership extension, to its existing customers, without any additional charges. Which competitive strategy is FunText trying to implement in this scenario?

• A)creation of a new service
• B)product differentiation
• C)locking in customers
• D)locking in suppliers

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Definitions:

Richter Magnitude

A scale historically used to quantify the size of earthquakes based on the amplitude of seismic waves, replaced by the more accurate moment magnitude scale for large events.

Nomograph

A type of graph used in seismology to determine the local magnitude of an earthquake.

S-Wave Amplitude

The measure of the height of the secondary or shear waves, which are one type of seismic wave produced by earthquakes.

Strike-Slip Faults

Faults where two blocks of crust slide past each other horizontally, with little vertical motion.