A Large Software Manufacturer Attempts to Lock in Customers by Making

question 53

Multiple Choice

A large software manufacturer attempts to lock in customers by making it difficult for them to substitute their software with one from another company. The strategy used by the company is referred to as ________.

• A)switching costs strategy
• B)low cost operation strategy
• C)standardization strategy
• D)marketing strategy

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Definitions:

Content Placeholder

A tool in presentation and layout software that marks a location where content (text, images, videos) can be inserted.

Draw Table

A command in many word processors that allows users to create a table by specifying the number of rows and columns.

Text Box

A GUI element where users can input text information into an application or website.

Line Spacing

The vertical distance between lines of text in a document, often adjustable to improve readability or fit more or fewer lines on a page.