A Large Software Manufacturer Attempts to Lock in Customers by Making

question 53

Multiple Choice

A large software manufacturer attempts to lock in customers by making it difficult for them to substitute their software with one from another company. The strategy used by the company is referred to as ________.

• A)switching costs strategy
• B)low cost operation strategy
• C)standardization strategy
• D)marketing strategy

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Definitions:

Great Society

A set of domestic programs launched by President Lyndon B. Johnson in the United States aimed at eliminating poverty and racial injustice.

Leadership Without Management

The process of influencing and guiding others without traditional managerial control, focusing on vision and inspiration.

Mentor and Developer

A person who supports and guides someone's development, particularly in their career, by sharing knowledge, expertise, and advice.

Autocratic, Hierarchical Model

The autocratic, hierarchical model describes an organizational structure where decisions are made by a single leader or a small group of leaders at the top, with strict control over subordinates.