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What is the variability within groups due to?
Rebranding
The process of changing a company's image, mission, or identity through a redesigned strategy, logo, and marketing materials to create a new perception.
Product Mix Breadth
The variety of different product lines that a company offers to its customers.
Product Line Depth
Refers to the variety of products offered within a single product line, differentiated by features, sizes, quality levels or other attributes.
Brand Repositioning
A strategy in which marketers change a brand’s focus to target new markets or realign the brand’s core emphasis with changing market preferences.
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