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Research Suggests That the Halo Effect Is More Likely to Be

question 13

True/False

Research suggests that the halo effect is more likely to be extreme when personality traits are ambiguous in behavioural terms,when the traits have moral overtones,and when the perceiver is judging traits with which he or she has had limited experience.


Definitions:

Customer Refers

The act of existing customers recommending or mentioning a business's products or services to potential new customers.

Center of Influence

An individual or group that has significant impact or sway within a specific community or market, often utilized in marketing and networking strategies.

Bridal Stores

Retail outlets specializing in the sale of wedding dresses, accessories, and often other wedding-related items.

Engaged Couples

Partners who have made a formal commitment to get married.

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