SCENARIO 6-1 Mackenzie,a Sales Representative for Alliance Ltd. ,Is Having Trouble Explaining

question 15

Multiple Choice

SCENARIO 6-1
Mackenzie,a sales representative for Alliance Ltd. ,is having trouble explaining the benefits of his product to potential customers.Mackenzie has thought about how he does things and is thinking that he should improve the way he communicates.He has decided to examine the communication process model and hopes it will help him.Currently,Mackenzie calls potential customers on the phone,and has a brief phone conversation with them,telling them what new products are available.He then sends them the products via ground transportation.His customers frequently return the products because they are not what they were expecting,or because the customers did not want them in the first place.

-Referring to SCENARIO 6-1,Mackenzie could improve his channel of communication by using a richer channel such as

• A)online pictures.
• B)videoconferencing.
• C)formal reports.
• D)email.
• E)prerecorded descriptions of the products.

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Definitions:

Leptin Reduction

A decrease in the levels of leptin, a hormone produced by fat cells that is involved in regulating appetite and metabolism, often resulting in increased hunger and food intake.

Hormone Under Secretion

A condition characterized by the inadequate production or release of hormones by the endocrine glands.

Anorexia Nervosa

An eating disorder characterized by an obsessive fear of gaining weight and severely restricting food intake, leading to weight loss and potential health risks.

Obesity Phobia

A fear or intense dislike of obesity, often leading to negative attitudes or discrimination against individuals who are obese.