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Explain the contingency theories of leadership and why they are important.Discuss in detail Hershey and Blanchard's Situational Leadership theory.Include detailed examples of each of the four behaviours a leader can choose,depending on follower readiness.
Mass Marketing
Mass marketing is a marketing strategy that involves targeting a large audience with the goal of reaching the highest number of people possible, often employing widespread advertising and generic messaging.
Mass Production
The manufacturing of large quantities of standardized products, often on assembly lines, enabling economies of scale.
Market Segmentation
The process of dividing a target market into smaller, more defined categories based on characteristics like needs, preferences, or identity.
Similar
Having a resemblance in appearance, character, or quantity, without being identical.
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