Examlex
In business,most decision makers use utilitarianism to guide them.
Reader's Attention
The focus or engagement of the reader, which effective writing seeks to capture and maintain throughout.
Credibility
Credibility refers to the quality of being trusted and believed in, often measured by an individual's or organization's reliability and trustworthiness.
AIDA Model
A marketing framework that outlines the process of attracting attention, generating interest, creating desire, and prompting action.
Framing
The way information is presented and structured to shape the perception and interpretation of the information by an audience.
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