Critics of Advertising Argue That

question 58

Multiple Choice

Critics of advertising argue that:

• A) its main purpose is to explain the best characteristics of rival products.
• B) its main purpose is to provide consumers with much needed information.
• C) its main purpose is to persuade consumers into buying something they do not need.
• D) it saves consumers time and money.

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Definitions:

Carl Rogers

An influential American psychologist known for developing client-centered therapy and contributions to humanistic psychology.

Systematic Desensitization

A therapeutic technique used to help individuals overcome phobias through gradual exposure to the feared object or situation.

Eclectic

Choosing and utilizing specific components from a diverse range of sources, methodologies, or designs.

Active Listening

A communication technique that involves giving full attention to the speaker, understanding their message, providing feedback, and retaining the information.