Classical Conditioning Modifies the _______________ of Behavior; Operant Conditioning Modifies

question 59

Multiple Choice

Classical conditioning modifies the _______________ of behavior; operant conditioning modifies the _______________ of behavior.

• A) consequences; consequences
• B) consequences; antecedents
• C) antecedents; consequences
• D) antecedents; antecedents

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Definitions:

Above-market

Refers to prices or wages that exceed the average or standard in the relevant market.

Prestige Pricing

A pricing strategy where items are priced higher than normal to convey quality, exclusivity, or luxury to attract status-conscious consumers.

Below-market Pricing

The strategy of setting prices lower than the prevailing market rate to attract customers or gain market share.

Penetration Pricing

A marketing strategy where a product is priced lower than the competition to gain market share rapidly, with the potential to increase prices later.