Catherine Chao, Director of Marketing Research, Is Evaluating Consumer Acceptance

question 70

Multiple Choice

Catherine Chao, Director of Marketing Research, is evaluating consumer acceptance of a new toothpaste package.Her staff reports that 17% of a random sample of 200 households prefers the new package to all other package designs.If Catherine concludes that 17% of all households prefer the new package, she is using _______.

• A)a point estimate
• B)a range estimate
• C)a statistical parameter
• D)an interval estimate
• E)an exact estimate