When a Research Firm Conducts Focus Groups to Test 3

question 22

Multiple Choice

When a research firm conducts focus groups to test 3 potential ad concepts for its client,they are using which type of applied research?

• A)programmatic
• B)selective
• C)evaluative
• D)diagnostic
• E)none of the above

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Definitions:

Stakeholders

Individuals or groups that have an interest, stake, or investment in an organization and can affect or be affected by its operations.

Local Government

The administration of a specific area such as a city, town, or district, providing services and enforcing regulations at a community level.

Society

A large group of individuals who live together in a defined territory, sharing a common culture, institutions, and collective activities.

Free-market Capitalism

An economic system where prices for goods and services are determined by the open market and by consumers, with minimal government intervention.