Two of the More Important Determinants of the Potential Benefits

question 57

True/False

Two of the more important determinants of the potential benefits from a marketing research study are profit margins and market size.

---

Definitions:

Parent Company

A company that owns more than half of another company's stock and usually has a significant influence over it, often holding a controlling interest.

Constitution

The system of fundamental principles or established precedents according to which a state or other organization is governed.

Dividends Payable

represents a company's obligation to pay its shareholders a declared amount from its earnings.

Liability

A financial obligation or amount owed by a business or individual to others, which must be settled in the future.