Greenfield Online Manages a Database of Consumers Who Have Agreed

question 37

Multiple Choice

Greenfield Online manages a database of consumers who have agreed to fill out online surveys periodically.This data base of consumers is an example of a _________.

• A)focus group
• B)research panel
• C)cyberstudy
• D)strategic partnership

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Definitions:

Student ID Number

A unique identifier assigned to a student for purposes of identification and record-keeping within an educational institution.

Full Name

The complete set of a person's given name(s) and family name(s), used for identification and formal documentation.

Business Intelligence System

A technology-driven process for analyzing data and presenting actionable information to help executives, managers, and other corporate end users make informed business decisions.

Database Administrator

A professional responsible for the installation, configuration, upgrade, administration, monitoring, and security of databases in an organization.