Field Service Firms

question 11

Multiple Choice

Field service firms:

• A)are data collection specialists who collect data on a subcontract basis.
• B)design research strategies for large marketing companies.
• C)analyze interviews and provide this analysis to clients.
• D)specialize in going into the field and generating new product ideas.
• E)do only exploratory research.

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Definitions:

Consumer Packaged Goods

Products that are sold in packaging and consumed by the average consumer at a relatively fast pace, such as food, beverages, and toiletries.

Successful CPG Launch

The effective introduction of a Consumer Packaged Goods product into the market, achieving planned sales and market penetration goals.

Precise Protocol

A set of detailed and exact guidelines designed to achieve a specific outcome, often used in technological, scientific, or industry-specific contexts.

Target Market

A particular segment of consumers recognized as the main target for a product or service, distinguished by common traits or requirements.