When a Shopper at a Shopping Mall Is Asked If

question 1

Multiple Choice

When a shopper at a shopping mall is asked if she is willing to participate in a marketing research project and is told that her participation will only take 30 minutes,this is an example of which of a potential respondent's ethical rights?

• A)Right to privacy
• B)Right to safety
• C)Right to be informed
• D)Right to choose
• E)Right to terminate the interview

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Definitions:

Standard Deviation

An indicator of the range or distribution of data points in a dataset, showing the degree to which the values diverge from the average.

Data

Facts or statistics collected together for reference or analysis.

Sum of Squared Scores

A statistical calculation used in various analyses, representing the sum of the squared differences between each observation and the mean of the data set.

Data

Facts and statistics collected together for analysis but not necessarily organized in a manner that gives them meaning.