When a Marketing Manager Accesses Her Company's Customer Database to Design

question 20

Multiple Choice

When a marketing manager accesses her company's customer database to design and generate reports that are of specific interest to this manager,this is an example of a(n) :

• A)PERT.
• B)marketing research aggregator.
• C)MBO.
• D)DSS.
• E)GIS.

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Definitions:

Scannable Resumé

A resume format designed to be easily read by applicant tracking systems, using simple fonts and layouts.

Initial Screening

The preliminary phase of evaluation, often used in hiring processes, to determine whether applicants meet the basic requirements for a position.

Summary Statement

A concise explanation or overview of a larger document, presentation, or piece of information.

Honours And Awards

Recognitions given to individuals or groups for their achievements, contributions, or excellence in a specific field.