When a Company Uses the Online Search Behavior of Customers

question 16

Multiple Choice

When a company uses the online search behavior of customers to develop online advertising aimed at specific customers based on their past online behavior,this is called:

• A)a marketing research aggregator.
• B)an experiment.
• C)a focus group.
• D)an external database.
• E)behavioral targeting.

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Definitions:

Misrepresentation

The act of providing false or misleading information with the intention of deceiving others.

Opponent's Networks

The system of relationships and connections that an opposing party has, which may influence the dynamics of negotiations.

Ethical Negotiating

The practice of engaging in negotiations with honesty, integrity, and respect for all parties involved, aiming for solutions that are fair and beneficial.

Marginally Ethical

Actions or decisions that are just barely within the bounds of accepted moral or ethical standards.