All of the Following Are Examples of Projective Techniques Used

question 11

Multiple Choice

All of the following are examples of projective techniques used in marketing research EXCEPT:

• A)cartoon tests.
• B)focus groups.
• C)word association tests.
• D)story completion tests.
• E)third-person techniques.

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Definitions:

Self-Efficacy

A person's confidence in their ability to perform tasks that lead to certain desired outcomes.

Mastery

The process of acquiring comprehensive knowledge or skill in a subject or activity, often leading to improved performance and a sense of achievement.

Drive-Reduction

A motivational concept suggesting that humans act to alleviate physical or psychological needs, aiming at maintaining homeostasis.

Safety

The state of being safeguarded against or not prone to causing harm, peril, or damage.