When a Researcher Says to a Respondent: "Imagine That You

question 7

Multiple Choice

When a researcher says to a respondent: "Imagine that you are a BMW automobile.If this car were a person,what would this person be like?",what type of projective technique is being used?

• A)Word association test
• B)Sentence completion test
• C)Third-person technique
• D)Personification
• E)Cartoon test

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Definitions:

Risk Profile

A summary outlining the types of threats an organization, asset, project, or individual faces, evaluated in terms of likelihood and impact.

Firm Value

The total worth of a company, determined by its assets, earnings, and market perception, influencing shareholder wealth.