What Types of Error Would Be Most Likely in Each

question 40

Essay

What types of error would be most likely in each of the following circumstances?
a.telephone survey using only a telephone book
b.having members of the Dallas Cowboys Cheerleading Squad administer mall intercept interviews
c.asking respondents how much they spend on eating out in a year
d.mail survey of physicians
e."Please indicate your annual household income." $ _________________

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Definitions:

Fundamental Purpose

The core reason or primary objective behind an organization's existence, actions, or proposals.

Social Media

Websites and applications that enable users to create and share content or participate in social networking.

Small Company

A business with a limited number of employees and a relatively low volume of sales.

Promotion Objectives

The specific goals a company intends to achieve through various marketing strategies to increase consumer awareness or sales.