A Researcher Who Wants to Measure Emotional Reactions to Advertisements

question 45

Multiple Choice

A researcher who wants to measure emotional reactions to advertisements would be most likely to use which type of observation technique?

• A)pupilometer
• B)EEG
• C)Voice-pitch analysis
• D)GSR
• E)none of the above

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Definitions:

Verism

An artistic style particularly used in Roman portraiture that emphasizes meticulous detail and strives for the accurate depiction of the subject's physical appearance.

Etruscan Funereal Sculpture

Sculptural works created by the Etruscans for tombs or funerary purposes, showcasing their beliefs in the afterlife and artistic skill.

Hellenistic Portraiture

A style of portraiture that emerged in the Hellenistic Period, focusing on realistic expressions and emotions, often idealizing or individualizing the subject.

Ara Pacis Augustae

An altar in Rome dedicated to Pax, the Roman goddess of peace, commemorating Augustus Caesar’s return and symbolizing the peace and prosperity of the Roman Empire.