Examlex
Which of the following is the type of data that mystery shopping firms attain?
Sleep
A naturally recurring state of mind and body characterized by altered consciousness, relatively inhibited sensory activity, reduced muscle activity, and inhibition of nearly all voluntary muscles during rapid eye movement (REM) stages.
EEG
A medical test, also known as an electroencephalogram, which measures the electrical activity of the brain.
Amplitude
In physics, the maximum extent of a vibration or oscillation, measured from the position of equilibrium.
Brainwaves
Electrical impulses in the brain, measured by EEG, that reflect the brain's activity levels and states of arousal, including delta, theta, alpha, beta, and gamma waves.
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