Marketing Constructs Cannot Be Measured Using Unidimensional Scales

question 12

True/False

Marketing constructs cannot be measured using unidimensional scales.

---

Definitions:

Oxytocin

A hormone and neurotransmitter involved in childbirth, lactation, and social bonding, produced in the hypothalamus and released by the pituitary gland.

Epinephrine

A hormone and neurotransmitter, also known as adrenaline, secreted by the adrenal glands, vital for the body's fight-or-flight response.

Blood Glucose Concentration

The measure of sugar levels in one's bloodstream, critical for regulating energy and metabolic processes.

Glucagon

A substance created by the pancreas that elevates blood sugar levels by encouraging the liver to convert glycogen into glucose.