What Type of Scale Is the Following

question 15

Multiple Choice

What type of scale is the following?
Divide 50 points among the following characteristics in terms of their importance to you in your decision to purchase of a laptop computer.
_______ Price
_______ Memory
_______ Size of the monitor
_______ Brand name
_______ Keyboard

• A)Forced choice scale
• B)Itemized rating scale
• C)Constant sum scale
• D)Rank-order scale
• E)Nonbalanced scale

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Definitions:

Encoding

The initial process of transforming sensory information into a form that can be stored and recalled in memory.

Retrieval

Retrieval is the process of accessing and bringing into consciousness information stored in memory.

Stored

Refers to retaining information or materials in a particular place or medium for future use or retrieval.

Divided Attention

The ability to process multiple sources of information or engage in more than one activity at the same time.