Research on Fear Appeal in Advertising Suggests That a Moderate

question 34

Multiple Choice

Research on fear appeal in advertising suggests that a moderate amount of fear is most effective at achieving persuasion.That is,using not enough fear or too much fear in advertising will not be effective.This is an example of what type of relationship that regression might find?

• A)positive linear
• B)negative linear
• C)curvilinear
• D)no relationship
• E)none of the above

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Definitions:

Mode

The value that appears most frequently in a data set, representing the most common or popular observation.

Standard Deviation

A measure of the amount of variation or dispersion in a set of values, indicating how much the values in the set differ from the mean.

Correlation Coefficient

A statistical measure that indicates the extent to which two variables fluctuate together.

Height and Weight

Physical measurements used to assess a person's body size and composition.