In the Context of Moving Marketing Research More into a Decision

question 2

Essay

In the context of moving marketing research more into a decision making role,rather than purely a staff/support function,define the following 3 terms:
a)Insight
b)Innovation
c)Creativity

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Definitions:

Study of Culture

The academic discipline focused on analyzing and understanding the social customs, institutions, and achievements of a particular nation, people, or other social groups.

Individualistic Cultures

Cultures that emphasize personal goals, independence, and values that serve the self rather than group goals.

Collectivist Cultures

Societies that prioritize the group over the individual, emphasizing community, cooperation, and shared values.

Computers

Electronic devices designed to process, store, and communicate information, executing complex instructions through programming to perform a wide range of tasks.