Examlex
In a vertical analysis of the income statement,each line item is shown as a percentage of net sales.
Trial Close
A sales technique where the seller proposes a commitment question to gauge the buyer's readiness to make a purchase decision.
Economic Needs
The buyer’s need to purchase the most satisfying product for the money.
Stimulus-response Model
A sales model based on the belief that certain stimuli can elicit predictable responses from consumers, guiding sales tactics.
Black Box
The unobservable, internal process taking place within the mind of the prospect as he or she reaches a decision whether or not to buy.
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