The Customer Perspective of the Balanced Scorecard Focuses on the Success

question 94

True/False

The customer perspective of the balanced scorecard focuses on the success of the company in its target market.

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Definitions:

Marginal Revenue

The surplus revenue earned from the sale of an extra unit of a product or service.

Profit

The earnings obtained when income from a business endeavor outstrips the total expenses, costs, and taxes necessary to maintain that endeavor.

Marginal Revenue

The additional income that is gained from selling one more unit of a product or service.

Price Change

A modification in the selling price of goods or services over a period.