Scanning the General Environment Would Identify Information on

question 58

Multiple Choice

Scanning the general environment would identify information on

• A) substitute goods.
• B) customer and firm bargaining power.
• C) the aging population and ethnic shifts.
• D) competitive rivalry.

Identify strategies for predicting and improving attitude-behavior consistency.

Understand the theory of planned behavior and its components.

Recognize the impact of external influences on personal decisions and behaviors.

Understand the importance of attitude accessibility in predicting behavior.