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A danger of forecasting discussed in the text is that
Market Competitiveness
The ability of a company or product to compete effectively in the marketplace based on factors like price, quality, and innovation.
Market Access
The conditions and barriers that a company faces when trying to enter a new market or industry, including regulatory, policy, and trade barriers.
Targeting Strategy
An approach businesses use to identify and serve specific segments of the market that are most likely to benefit from their products or services.
Market Segments
Subsets of a market composed of individuals or organizations with similar characteristics, needs, or behaviors that a business targets as part of its marketing efforts.
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