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Vertical integration is more likely to be attractive when the end consumer market is
Personal contacts
Direct personal interactions and connections between individuals, often used for communication, networking, or support.
Government employment
Jobs provided by federal, state, or local governments, often associated with benefits such as job security and public service.
Contagion
The process by which an idea, attitude, or behavior spreads rapidly from person to person or group to group.
Social networks
Structures formed by individuals or organizations that are connected by one or more types of interdependencies, such as friendship, kinship, common interest, or economic exchange.
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