Which of the Following Is Not a Risk Normally Associated

question 17

Multiple Choice

Which of the following is not a risk normally associated with bottom-of-the-pyramid strategies?

• A) A low-end version of a brand may detract from the overall brand attractiveness.
• B) The new low-cost products they develop may cannibalize the sales of their core products.
• C) Entrenched competitors can impact the ability of the new firm to enter the market successfully.
• D) New products may be perceived as exploiting the privileged customer with substandard products.

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Definitions:

Space-Biased Media

Media that can convey messages readily over physical distance.

Harold Innis

A Canadian economist and professor known for his contributions to communication theory and economic history, especially concerning media and resource economies.

Time and Space

Fundamental concepts in various disciplines, representing the dimensions in which events occur and matter exists.

Harold Innis

A Canadian economist and professor known for his contributions to communication theory and the study of Canadian economic history.