When Firms Expand into Global Markets,they Are Faced with the Choice

question 95

Multiple Choice

When firms expand into global markets,they are faced with the choice of reducing costs and/or adapting to the local market.When high pressures exist to lower costs,companies should choose a(n) ________ strategy or ________ strategy in order to compete in the global marketplace.

• A) global; transnational
• B) global; multidomestic
• C) international; multidomestic
• D) international; transnational

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Definitions:

Secret Sauce

An original or unique ingredient, technique, or factor that differentiates a product, service, or company from its competitors, often contributing to its success.

Social Change

The transformation of culture, behavior, social institutions, and social structures over time in a society.

Strategic PR Plan

A structured approach to communicating and promoting an organization’s message and goals to its target audience effectively.

Management Buy-in

The support and acceptance of a proposal or project by the higher-level management within an organization.