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L'Oreal acquired two U.S.firms that developed and sold hair care products to African-American customers.This permitted it to build a new ethnic hair care division in Europe and Africa.This represents an advantage of international expansion using
Risk Society
A theoretical concept where society is increasingly preoccupied with the future and also manages risks derived from technological and scientific advancements.
Natural Disasters
Severe and extreme weather events or geological phenomena that cause significant damage, disruption, or loss of life.
Tsunamis
Large ocean waves typically caused by underwater earthquakes, volcanic eruptions, or landslides, which can lead to significant destruction when hitting coastal areas.
Tornadoes
Violently rotating columns of air that extend from a thunderstorm to the ground, known for their destructive potential.
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