Project ________ Involves Justifying Whether an Opportunity Is Attractive in the Marketplace;

question 90

Multiple Choice

Project ________ involves justifying whether an opportunity is attractive in the marketplace; project ________ involves evaluating the strategic and economic impact of a new venture.

• A) impetus; definition
• B) definition; impetus
• C) reward; development
• D) development; focus

---

Definitions:

Retailers

Businesses or individuals that sell goods directly to consumers for their use and consumption, acting as the final link in the supply chain.

Vertical Contracts

Agreements between companies at different levels of the supply chain, such as between a manufacturer and a retailer, to govern the terms of purchase and sale.

Manufacturer's Belief

The perceptions or convictions held by manufacturers regarding the market, product quality, or the effectiveness of production processes.

Retailers

Retailers are businesses or individuals that purchase goods from manufacturers or wholesalers and sell them directly to consumers.