To Meet Market Needs Companies Sometimes Change Product Names So

question 56

Multiple Choice

To meet market needs companies sometimes change product names so that the name in the local language is culturally meaningful.This is an example of a company using ________ strategy.

• A) an international
• B) a multidomestic
• C) a single country
• D) a transnational

---

Definitions:

Priming Aggressive Thoughts

A process by which exposure to certain stimuli can increase the likelihood of aggressive responses in individuals.

Mere Exposure Effect

The Mere Exposure Effect is a psychological phenomenon by which people tend to develop a preference for things merely because they are familiar with them.

Alphabetical Order

A system of sorting according to the sequence of letters in the alphabet.

Self-Fulfilling Prophecy

A belief or expectation that directly or indirectly causes itself to become true, due to positive feedback between belief and behavior.