What Is the Relationship Between Expertise and Persuasion

question 239

Multiple Choice

What is the relationship between expertise and persuasion?

• A) Expertise has no effect on persuasion.
• B) Nonexperts tend to be the most persuasive.
• C) Greater expertise leads to greater persuasion.
• D) Communicators with moderate expertise are the most persuasive.

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Definitions:

Orphaned Clients

Customers who no longer receive continuous follow-up or support from their original salesperson or customer service representative, often due to staff turnover.

Sales Lead Club

A Sales Lead Club is a group or platform where members share or exchange information about potential customers (leads) who may be interested in certain products or services.

Parallel Referral Sale

A sales strategy where referrals are used simultaneously across different channels or networks to boost potential sales opportunities.

Endless Chain Method

A sales technique in which a salesperson asks each client or customer for referrals to new potential clients, theoretically creating an endless chain of prospects.