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Emotional arousal and experience occur at the same time because of stimulation of the cerebral cortex,according to the _______ theory.
Administered Vertical Marketing System
A coordinated marketing strategy where a dominant member of a distribution channel wields its power to organize, manage, and motivate other members in the channel to ensure a cohesive and efficient marketing effort.
Contractual Vertical Marketing System
A formal agreement among members at different levels of the distribution channel to work together in order to more efficiently reach the consumer.
Service-Sponsored Franchise System
A franchise model where the franchisor provides extensive services to the franchisee, such as training and marketing support.
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