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A researcher selects a sample of 24 college students and has them rate their liking for two advertisements aimed at improving the image of the college.The researcher finds that liking ratings significantly differed,t = 2.900.Use omega-squared to compute the proportion of variance for this result.
Marketing Research Data
Information collected specifically to address marketing questions, through methods like surveys, interviews, and analysis of consumer behavior.
Relational Orientation
An approach that emphasizes building and maintaining strong, positive relationships between businesses and their customers.
Long-term Relationship
A commitment between two parties to interact with and support each other over an extended period, often characterized by trust, loyalty, and mutual benefits.
Customer Relationship Management
A strategy for managing interactions with current and potential customers, often using data analysis to enhance business relationships.
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