In the Text,Sears Demonstrates That There Is a Link Between

question 1

Multiple Choice

In the text,Sears demonstrates that there is a link between employee behaviour and the company's performance.What two employee attitudes had the greatest significance on employee retention and behaviour toward the company?

• A) perceptions about their value and about their compensation
• B) perceptions about their jobs and about the company
• C) perceptions about their performance and about their training
• D) perceptions about their retention and about their career plans

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Definitions:

Emotional Advertising Appeal

A tactic in advertising that uses emotion to make a connection with the audience, influencing their purchasing decision.

Consumer and Brand

The relationship and interaction between the purchaser of goods or services and the reputation or image of the products offered by a company.

Emotional Bond

Refers to the deep connection and feelings of attachment between a brand and its customers, often leading to long-term loyalty.

Advertising Budget

The amount of money allocated by a business for promoting its products or services through various advertising media over a specific period.