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Swimco
Swimco is a beach- and resort-wear retailer based in Calgary,Alberta,with operations in 22 retail stores across Western Canada.In 2014,it launched its web store.It believes that everyone deserves to feel good in a swimsuit.Swimco provides a unique "fit expert" customer service that permits the store to support a customer value-pricing strategy.To achieve this strategy,the product is a unique mix-and-match swimsuit design that gives customers the ability to create a swimsuit that fits perfectly.The company also provides a real-time "live chat" that is staffed with experienced fit consultants so customers always receive quality service.
When planning,Swimco's corporate leadership team reviewed the company's business plans not only to ensure consistency with their HR strategy but also to provide input to their strategy,based on HR strengths and weaknesses.What approach is Swimco using to link its HR processes to their strategy?
National Income
The total value of all income earned by the residents of a country in a given period, including wages, profits, and investment returns.
Entrepreneur
An individual who organizes, operates, and assumes the risk for a business venture, often introducing innovations and facilitating economic development.
Karl Marx
A 19th-century philosopher, economist, and revolutionary socialist known for his theories about capitalism and communism.
Demand For Land
The desire for ownership or use of land, driven by various factors including its potential for development, agricultural use, or investment.
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