A Telemarketer Calls a Consumer and Fails to Identify the Call

question 9

Multiple Choice

A telemarketer calls a consumer and fails to identify the call as a sales call.What law or regulation did the telemarketer violate?

• A)The FTC Telephone Prohibition Act.
• B)The Telephone and Fax Sales Prohibition act of 1991.
• C)The Telemarketing Sales Rules of 1995.
• D)The Anti-Telephone Sales Act.
• E)The Telephone Consumer Protection Act.

Recognize the planning and implementation phases of an Integrated Marketing Communication (IMC) program.

Acknowledge different methods of setting promotion budgets.

Understand the significance of the target audience in the promotion program.

Comprehend the calculation and significance of the promotion-to-sales ratio.

---

Definitions:

Sympathetic Nervous System

The part of the autonomic nervous system that arouses the body to mobilize it for action and thus is involved in the experience of stress.

James-Lange Theory

The theory that emotion results from physiological states triggered by stimuli in the environment.

Parasympathetic Nervous System

The part of the autonomic nervous system responsible for relaxation and conserving energy by slowing the heart rate and increasing intestinal and gland activity.

Polygraph

A machine, commonly called a lie detector, that monitors changes in the body, and is used to try to determine whether someone is lying.