Which of the Following References the Type of Conglomerate Merger

question 73

Multiple Choice

Which of the following references the type of conglomerate merger that occurs when a firm attempts to extend the market for one of its current products by merging with a firm already active in the target market?

• A)Diversification target
• B)Market extension
• C)Product extension
• D)Vertical extension target
• E)Horizontal extension

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Definitions:

Optimum

The most favorable condition or level for growth, reproduction, or efficiency, or the best or most efficient use of resources.

Substitution Effect

The financial concept where consumers opt for cheaper alternatives when prices increase or their income falls.

Income Effect

Adjustments in the income of a person or the economy and how these adjustments affect the need for certain goods or services.

Substitution Effect

The economic principle that as prices rise or income decreases, consumers will replace more expensive items with less costly alternatives.