Examlex
John Watson was a pioneer in the use of classical conditioning techniques in advertising.
Freudian Interpretation
An approach in psychology that emphasizes unconscious processes and conflicts as key factors shaping personality and behavior.
REM Sleep
Rapid Eye Movement Sleep, a unique phase of sleep characterized by random rapid movement of the eyes, vivid dreams, and increased brain activity.
NREM Sleep
The phase of sleep that includes all stages except for REM sleep, characterized by slower brain waves and less dream activity.
Oedipus Complex
In psychoanalytic theory, a child's emotions and unconscious desires towards their opposite-sex parent and jealousy and rivalry with their same-sex parent.
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