Edward C Tolman's Concept of Latent Learning Helps to Demonstrate That

question 33

Multiple Choice

Edward C. Tolman's concept of latent learning helps to demonstrate that:

• A)only people can develop cognitive maps of their environments.
• B)animals learn more by mental representation than by reinforcement.
• C)learning will not occur unless behavior is ''stamped in'' by a rewarding consequence.
• D)rewards affect performance of what has been learned rather than the process of learning itself.

Recognize the importance of a strong moral foundation in crisis communications.

Examine the relationship between crisis management and company reputation.

Identify components of an effective crisis communication plan.

Understand the use of crisis communication theories in practice.

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Definitions:

Promotional Mix

A combination of advertising, sales promotion, public relations, personal selling, and direct marketing strategies used to achieve marketing goals.

Channel Members

Individuals or entities involved in the process of making a product or service available for use or consumption by a consumer or business user.

Manufacturer

A company or entity that produces goods using raw materials, labor, and machinery, typically for sale to consumers, businesses, or other entities.

Nationwide Advertising

Marketing efforts that are spread across an entire country, aiming to reach consumers on a national level.